Brand messaging, done right
Your business has a story.
Let's make sure it's the right one.
MessageFramework asks the right questions about your business, your customers, and your competitors — and produces a professional messaging guide you can use everywhere.
Answer 28 questions. Receive a custom guide built around your framework. Walk away knowing exactly what to say, who to say it to, and why it matters.
Choose your guide to get started
Core Guide
The essential messaging foundation for your business.
Includes
- Message Stack
- Positioning & POV
- Value Pillars
- Product-to-Outcomes Map
- Audience Breakouts
- Objections & Traps
- Words, Tone & Style
- Boilerplates
Complete Guide
Everything in Core, plus tools for sales and search.
Everything in Core, plus
- Sales Enablement Snippets
- Web/SEO Essentials
How It Works
MessageFramework is built on a messaging methodology developed over years of real consulting work with businesses across technology, manufacturing, consumer products, and professional services. The same framework that previously required hiring a consultant and weeks of back-and-forth is now available through a guided survey any business owner can complete in under an hour.
- 1
You answer 28 questions about your business, your customers, and your competitors — organized into five focused blocks
- 2
Your answers are analyzed against a proven messaging framework to identify your positioning, your story, and what makes you different
- 3
A custom guide is generated covering everything from your core message to audience-specific talking points, objections, sales tools, and SEO essentials
- 4
A real strategist reviews your guide before it's delivered — every report is personally reviewed to ensure the output is tailored and genuinely useful
Your guide is delivered within 24 hours.
Built by a practitioner. Reviewed by one, too.
Matt Chandler
MessageFramework was built by Matt Chandler, a strategist with 25+ years of experience leading marketing, product, and communications functions across startups, agencies, and executive teams in public and private companies.
Matt has held roles as CEO, Chief Strategy Officer, VP of Marketing, and Managing Director — with industry experience spanning technology and SaaS, manufacturing, creative agencies, and new-product launch strategy for large consumer packaged goods brands.
MessageFramework is the productization of a consulting framework he has used with real clients across industries. Every guide produced by the platform is personally reviewed by Matt before delivery.